By Leilane Drummond The digital age has brought us to a turning point in marketing practices and customer relationships, where hyperpersonalization emerges as a crucial competitive differentiator. This advanced concept goes beyond traditional personalization by striving for a fine-tuned alignment with the individual expectations and needs of each consumer, resulting in truly customized solutions and

A study by Ecglobal reveals that 96% of respondents agree that brands should actively engage in combating Dengue, reflecting concern and fear as prevalent feelings among members of ecglobal.com. No Brazil, dengue continues to be one of the major challenges in public health, representing a significant threat to the population across all regions of the

Study Reveals Significant Impact on Brazilian Pop Culture, with 59% of Respondents Interacting with Geek Product Brands on Social Media. The geek universe, encompassing everything from science fiction to comics, video games, technology, and TV series, has become a significant and growing part of Brazilian pop culture. The “Geek Pride 2024” research by eCGlobal offers

A study conducted by eCGlobal reveals that 90% of participants from the Northeast consider the Junina Festivals 2024 essential, with gastronomy being the main attraction factor. The Junina festivals, especially the celebrations of São João, are a significant cultural hallmark in Brazil, especially in the Northeast. These festivities are not just a religious homage but

Nubank, Havaianas, Netflix and Uber were some of them. Which brands will win in this year’s edition?   With less than a week to go before knowing the brands that won the hearts of Brazilians in 2022, let’s remember the great brands that stood out in previous editions of the NLS – Net Love Score.  In

Edition 2022 will feature a combined study of quantitative methodologies, qualitative immersions and activities carried out in the “Brands that Win” community. Results will be presented for dynamic consultation in an interactive portal for the first time.  Ecglobal goes to the field once again to carry out a deep and intense survey that allows identifying

About to release ‘The Brands that Conquered Brazil‘ in 2022, Ecglobal listed four of the main factors necessary to become one of the darlings of consumers. Find out now!  To win over the Brazilian consumer, it is necessary to create an emotional connection with them. This love gives the brand the title of “Love Brand”