In celebration of its 15th anniversary, Ecglobal presents its rebranding and new positioning as a collaborative intelligence platform, with the slogan “Empower Yourself for a Smarter and Collaborative World”. To support this new phase of accelerated growth, it reinforces its team and launches a new version of its proprietary social networking platform, ecglobal.com. The new
Ecglobal publishes the results of the study “The Brands that Conquered Brazil” 2021 and highlights Nubank and iFood followed by Havaianas and Netflix in the first places in the TOP 10.
What does a brand need to be the dearest in the hearts of Brazilians? To answer these and other questions about the relationship of affection between brands and their audience, Ecglobal carried out the study developed through its exclusive indicator, the NLS – NET Love Score. The Brands that Conquered Brazil – 2021 edition’ is
Last March 20th was celebrated the day of happiness. Inspired by this theme, we held a challenge on our platform ecglobal.com, to post a photo of a brand that symbolizes happiness for them and explain the reason in the caption. What does a brand need to have to make a person happy? What pleasures does it need to awaken?, what charm must it bring? According to the testimonies of our challenge, the following brands were mentioned: Nestlé Natura Netflix Itaipava Avon Fiat Ruby Rose Bauducco. Omo Unilever Sadia Fanta O Boticário Americanas Cacau Show All the brands mentioned had more than one testimonial. Some main factors were cited as the ones that most motivate people to express happiness in relation to a brand or product. These factors are: Variety of products Diversity Flavor
Adriana Rocha, President and Co-CEO of eCGlobal, will present a vision on the strategic role and evolution of market research for the coming years, in the Webinar “Research Trends in Latin America”, promoted by New MR and moderated by Ray Ponter in two sessions, one in English and the other one in Spanish, on December 3rd. Three aspects of the trends and changes facing Latin America will be discussed in the panel: 2020 – What has remained the same, what has changed? What worked, what didn’t? 2021 – Assuming we still have to live with the COVID-19 virus, how could this affect researches? Looking beyond 2021 – What are the key factors that research needs to remain relevant in 2025 and 2030? Free subscriptions: Time: 1:00 p.m. (Sao Paulo) Sessão em Inglês Time: 3:00 p.m.