What is the best Insights Community for my business? Learn about the various benefits, when to use it and what kind of Community is the most suitable for your company. From multi-client communities to robust social networks, learn about the types of communities Online Ecglobal and its tools that integrate market research, CX, marketing, social networks and Social CRM functionalities.
From multi-client communities to robust social networks, learn about the types of communities Online Ecglobal and its tools that integrate market research, CX, marketing, social networks and Social CRM functionalities.
Ecglobal Online Communities have become an important relationship tool and human insights for brands that really want to know their customers.
They are robust platforms to generate consumer intelligence and they have already won the trust of major national and global brands, such as Banco Itaú, which has been carrying out projects for over 5 years with Ecglobal and other major brands that have been increasingly exploring the potential of the communities, such as Natura, BRF, Via, Nestlé, among other giants.
If innovation is one of Ecglobal’s main characteristics, agility is our middle name.
We use all the technology we have developed to unravel the mysteries of human behavior and identify desires, needs, fears and ideas for a better and fairer society.
Having an Ecglobal Community is like having thousands of people generating 24/7 collaborative intelligence for your brand. Through this tool, it is possible to get to know your customers in depth, being able to talk to them, know their pain, observe their actions, segment them and identify the most effective actions to generate connections.
Types of Ecglobal Online Communities
Discover and compare the types of Ecglobal Online Communities and discover the ideal model for your company’s needs.
Social Enterprise Network
The social network or Enterprise Community is our most complete and robust Ecglobal community format. White label, this template is fully customizable for your brand, from the URL and the entire layout to social and virtual currencies, with its own gamification project.
The Enterprise Ecglobal Community is ideal for brands with robust projects, continuous engagement and ongoing consumer insights programs. Community members navigate through the brand’s universe, being able to participate in the master community (network) as well as in the internal communities, created to segment conversations and audiences within the network itself.
You can count on all the functionalities of Ecglobal communities, depending on the customization level requested: gamification project and your own virtual store, internal communities, customized layout, recruitment project (from your CRM or through the ecglobal.com network according to desired segmentation), monthly survey packages, engagement plan, complete engagement management with the Ecglobal team, a team of insights specialists, etc.
Don’t worry: you will have an expert account manager and a community manager who will help your brand drive the routine of your community and show you periodic results!
Collab Social Network
Here, your brand can join other non-competing brands to share the same audience to get the most varied insights.
Big brands such as Itaú, Via, Natura, BRF, among others, have projects with this type of Ecglobal community and obtain incredibly satisfactory results.
Despite being in the same Collab social network, the internal communities within this network are fully segmented according to the client’s criteria and the members recruited in each community adopted by the brand undergo a careful profiling.
Customization also takes place at highly detailed levels and the community only follows the gamification program and incentives of the Collab network.
Channel community type
The Channel Community is a type of community available within the ecglobal.com network, with a high level of customization and segmentation, capable of having other sub communities, which can be used to segment conversations with its members.
When the brand creates its own channel within our ecglobal.com network, it can count on channel customization and segmentation of its members according to the desired profile. The gamification of the channel follows the same dynamics of the network.
The Channel community type may or may not be hidden in our network and its entry is always by invitation.
Inside community type
The Inside community type is also available within the ecglobal.com network, it can be customized to the desired theme and shares gamification and other network functionalities.
It does not have other internal sub-communities, being ideal for brands that want to monitor specific topics without the need to use so many resources and tools to explore the audience.
This type of community can also be segmented to the desired profile of the brand and, in the future, even upgraded to become a Channel community type, if the need arises as the community grows.
Instant Communities or C-Labs
The Instant Communities or C-Labs are qualitative immersion methodologies. With a selected group of consumers, customers and non-customers, they serve a specific objective and have a specific duration.
It is an ‘agile marketing’ platform solution to delve into strategic brand issues that do not require continuity.
On the community platform and with Ecglobal moderation, we load different activities to answer questions, design solutions and create new insights. At the end, our team generates a report with expert analysis and a presentation.
Instant communities or C-Labs serve a huge range of applications such as consumer diaries, product testing, packaging, innovation and ideation journey, communication testing and Shopper studies.
Communities by Subscription
In this model, insights generated by an ecglobal thematic community can be signed by more than one customer.
Here, brands can get research activities and insights from ecglobal.com communities, or even segmented insights from our platform members.
These communities are ideal for clients with tighter budgets or for clients who find themed communities already segmented to meet their business needs.
Learn more about Ecglobal online communities and how they generate high value for brands through consumer empowerment and ongoing collaboration.