By Leilane Drummond The digital age has brought us to a turning point in marketing practices and customer relationships, where hyperpersonalization emerges as a crucial competitive differentiator. This advanced concept goes beyond traditional personalization by striving for a fine-tuned alignment with the individual expectations and needs of each consumer, resulting in truly customized solutions and

A study by Ecglobal reveals that 96% of respondents agree that brands should actively engage in combating Dengue, reflecting concern and fear as prevalent feelings among members of ecglobal.com. No Brazil, dengue continues to be one of the major challenges in public health, representing a significant threat to the population across all regions of the

Study Reveals Significant Impact on Brazilian Pop Culture, with 59% of Respondents Interacting with Geek Product Brands on Social Media. The geek universe, encompassing everything from science fiction to comics, video games, technology, and TV series, has become a significant and growing part of Brazilian pop culture. The “Geek Pride 2024” research by eCGlobal offers

A study conducted by eCGlobal reveals that 90% of participants from the Northeast consider the Junina Festivals 2024 essential, with gastronomy being the main attraction factor. The Junina festivals, especially the celebrations of São João, are a significant cultural hallmark in Brazil, especially in the Northeast. These festivities are not just a religious homage but

Nubank, Havaianas, Netflix and Uber were some of them. Which brands will win in this year’s edition?   With less than a week to go before knowing the brands that won the hearts of Brazilians in 2022, let’s remember the great brands that stood out in previous editions of the NLS – Net Love Score.  In

About to release ‘The Brands that Conquered Brazil‘ in 2022, Ecglobal listed four of the main factors necessary to become one of the darlings of consumers. Find out now!  To win over the Brazilian consumer, it is necessary to create an emotional connection with them. This love gives the brand the title of “Love Brand”

What is the best Insights Community for my business? Learn about the various benefits, when to use it and what kind of Community is the most suitable for your company. From multi-client communities to robust social networks, learn about the types of communities Online Ecglobal and its tools that integrate market research, CX, marketing, social

Last March 20th was celebrated the day of happiness. Inspired by this theme, we held a challenge on our platform ecglobal.com, to post a photo of a brand that symbolizes happiness for them and explain the reason in the caption.   What does a brand need to have to make a person happy? What pleasures does it need to awaken?, what charm must it bring? According to the testimonies of our challenge, the following brands were mentioned:   Nestlé Natura Netflix Itaipava Avon Fiat Ruby Rose Bauducco. Omo Unilever Sadia Fanta O Boticário Americanas Cacau Show   All the brands mentioned had more than one testimonial. Some main factors were cited as the ones that most motivate people to express happiness in relation to a brand or product. These factors are:   Variety of products Diversity Flavor

What does a brand need to be the dearest in the hearts of Brazilians? To answer these and other questions about the relationship of affection between brands and their audience, Ecglobal carried out the study developed through its exclusive indicator, the NLS – NET Love Score.  The Brands that Conquered Brazil – 2021 edition’ is

In celebration of its 15th anniversary, Ecglobal presents its rebranding and new positioning as a collaborative intelligence platform, with the slogan “Empower Yourself for a Smarter and Collaborative World”. To support this new phase of accelerated growth, it reinforces its team and launches a new version of its proprietary social networking platform, ecglobal.com.  The new