How online communities can generate high value for brands through consumer empowerment and ongoing collaboration  Consumer behavior has changed a lot in the ‘connected era’, especially with the phenomenon of social networks. Today, a person’s experience with a brand happens in many ways, at different times and depends on several factors to be really relevant

Even before traditional social networks existed, Adriana Rocha and her sister were already using elements of social media to strengthen the relationship between brands and consumers.  When we talk about social networks today, we immediately think of the traditional ones with which we communicate, such as Facebook, Twitter and Instagram. But even before these platforms

The alliance will make its collaborative consumer intelligence platform and its specialized market research and CX services available to local clients in Mexico. Ecglobal already operates in several markets in Latin American markets through, its global platform for collaborative consumer intelligence. The association with WiseSense reinforces the expansion of the company through new businesses