PT 
ES 
Last March 20th was celebrated the day of happiness. Inspired by this theme, we held a challenge on our platform ecglobal.com, to post a photo of a brand that symbolizes happiness for them and explain the reason in the caption.
What does a brand need to have to make a person happy? What pleasures does it need to awaken?, what charm must it bring? According to the testimonies of our challenge, the following brands were mentioned:
| Nestlé Natura Netflix Itaipava Avon Fiat Ruby Rose Bauducco. |
Omo Unilever Sadia Fanta O Boticário Americanas Cacau Show |
All the brands mentioned had more than one testimonial. Some main factors were cited as the ones that most motivate people to express happiness in relation to a brand or product. These factors are:
- Variety of products
- Diversity
- Flavor
- Commitment to important issues
- Practicality
- Usage time
- Link with a stage of life (childhood)
- Sensations of experimentation
- Quality
- Ease
- Participate in family moments
We are moved by sensations. And brands and products work every day to connect more and more with their consumers and always provoke the best reactions. We are proud to be part of this love relationship between people and brands
