In celebration of its 15th anniversary, Ecglobal presents its rebranding and new positioning as a collaborative intelligence platform, with the slogan “Empower Yourself for a Smarter and Collaborative World”. To support this new phase of accelerated growth, it reinforces its team and launches a new version of its proprietary social networking platform, ecglobal.com.
The new brand was developed to reflect this new positioning of Ecglobal, which completed 15 years at the end of July. With global reach, the company has expanded its multidisciplinary and multicultural team, with bases in Brazil (São Paulo and Salvador), the United States (Miami) and Mexico (Mexico City).
With vibrant colors that connect giving rise to the “globe”, the new ecglobal brand seeks to convey concepts of connection, collaboration and diversity. Simply and objectively, in a dynamic, technological, segmented and intelligent environment. The letters “ec” in the logo represent our “empowered collaboration” purpose.
Collabs boost growth and accelerate the evolution of the platform.
Collecting successful cases with major brands such as Itaú, Natura, BRF, Via, Stellantis, Nestlé and other giants, Ecglobal is experiencing a period of rapid growth.
Collabs networks – Ecglobal’s innovative and pioneering solution for multi-brand collaborative communities, are gaining more and more visibility within the insights and marketing sectors of large companies.
“With the success of the Collabs and Insights Communities results, our team needed to be reinforced with strong professionals, who arrive to embrace new projects and challenges. We are happy with the feedback from our customers, and increasingly prepared to build a future where people and companies collaborate to build a smarter, fairer and more inclusive world.” – Adriana Rocha, Co-founder and Co-CEO of Ecglobal.
The arrival of large accounts also boosted the evolution of the ecglobal.com platform, a collaborative intelligence social network in which brand communities are inserted. The ecglobal.com network is an innovative platform that integrates social network functionality and experience, with a CRM program, gamification tools and consumer insights. Initially born from a research panel, 15 years ago, the network, which has always seen the consumer’s opinion at the center of company decisions, starts to establish its purpose of collaboration between people and brands for more assertive decision making.
“Our ecglobal.com platform is in an incredible evolutionary phase, launching a series of features that promote better and better experiences for our users and generate even richer insights for our customers. We are seeing a 15-year dream come to fruition, which is a new network that generates genuine collaboration and connections, and that is extremely rewarding.” – Adriana Rocha, Co-founder and Co-CEO of Ecglobal.
Ecglobal gains big reinforcements to sustain strong growth
In recent months, Ecglobal has been gaining strategic reinforcements in its team. In October 2020, there was the arrival of its new CGO, Alan Liberman, who also became the Co-CEO alongside Adriana Rocha, founder of the company.
With an international career and more than 30 years of experience in the field of Marketing at companies such as Unilever, Microsoft and Ipsos, Alan Liberman founded and led a startup in the field of communications research and brand health. At Ipsos, where he stayed for 20 years, he held a variety of regional and global leadership positions.
“I have been following eCGlobal’s journey for many years, but recently I was closer to a project that involved the social network and consumer communities. I introduced eCGlobal to a potential client and I was absolutely delighted with the evolution of the company’s collaborative intelligence and social CRM platform, which allows, unlike large social networks, where there is a lot of noise and intrusion by brands, a true and genuine relationship between consumers and brands. I believe that generating these conversations through engaged and collaborative communities is a great opportunity for brands to stay close and in perfect harmony with the desires and needs of their customers, in this new era of relationships. It must not have been difficult for Adriana (CEO of eCGlobal) to understand the attraction that her presentation generated in me. From there to the conversations to be part of this great team and this true revolution that proprietary social networks bring, it was just a step, in fact, a few clicks.” – Alan Liberman, CGO and Co-CEO Ecglobal.
Alan and Adriana reinforced the team to sustain the strong growth of accounts such as Itaú, Natura, Nestlé, Unilever and others recently acquired such as BRF, Via, PepsiCo, SCJ and Stellantis.
Alongside directors such as Catarina Rocha (co-founder and COO), Alini Benzatti and Pedro Capuani, now Ecglobal welcomes its newest director: Leda Kayano, who has an extensive curriculum: solid career acquired in 35 years of experience in renowned companies such as J&J, Unilever Motorola and VIVO, in consumer insights and market intelligence executive positions. Leda also spent many years at Ipsos and, more recently, as a research consultant for companies in the health, food and education sectors.
Ecglobal.com network and its purpose
Ecglobal.com is a global technology platform that enables the creation and management of social networks and empowered communities, with diverse purposes, providing genuine connections and collaboration between people, companies and organizations. Through this platform and its various networks and communities, it is possible to share opinions, experiences and content, as well as obtain reliable information that allows all participants to make more conscious and responsible decisions for our society.
Ecglobal.com’s possibilities for brands are diverse and meet both marketing and Social CRM objectives, market research and consumer insights, as well as offering possibilities for companies of all sizes.
To find out more about what Ecglobal can do for your brand, contact us!