Types of Online Community Ecglobal: Which one is right for your company?

What is the best Insights Community for my business? Learn about the various benefits, when to use it and what kind of Community is the most suitable for your company. From multi-client communities to robust social networks, learn about the types of communities Online Ecglobal and its tools that integrate market research, CX, marketing, social

Ecglobal Communities: thousands of people generating collaborative intelligence 24 hours a day

How online communities can generate high value for brands through consumer empowerment and ongoing collaboration  Consumer behavior has changed a lot in the ‘connected era’, especially with the phenomenon of social networks. Today, a person’s experience with a brand happens in many ways, at different times and depends on several factors to be really relevant

The brand that makes me happy: What does happiness mean from a brand?

Last March 20th was celebrated the day of happiness. Inspired by this theme, we held a challenge on our platform ecglobal.com, to post a photo of a brand that symbolizes happiness for them and explain the reason in the caption.   What does a brand need to have to make a person happy? What pleasures does it need to awaken?, what charm must it bring? According to the testimonies of our challenge, the following brands were mentioned:   Nestlé Natura Netflix Itaipava Avon Fiat Ruby Rose Bauducco. Omo Unilever Sadia Fanta O Boticário Americanas Cacau Show   All the brands mentioned had more than one testimonial. Some main factors were cited as the ones that most motivate people to express happiness in relation to a brand or product. These factors are:   Variety of products Diversity Flavor

Ecglobal publishes the results of the study “The Brands that Conquered Brazil” 2021 and highlights Nubank and iFood followed by Havaianas and Netflix in the first places in the TOP 10.

What does a brand need to be the dearest in the hearts of Brazilians? To answer these and other questions about the relationship of affection between brands and their audience, Ecglobal carried out the study developed through its exclusive indicator, the NLS – NET Love Score.  The Brands that Conquered Brazil – 2021 edition’ is

Ecglobal turns 15 and presents Rebranding and new reinforcements

In celebration of its 15th anniversary, Ecglobal presents its rebranding and new positioning as a collaborative intelligence platform, with the slogan “Empower Yourself for a Smarter and Collaborative World”. To support this new phase of accelerated growth, it reinforces its team and launches a new version of its proprietary social networking platform, ecglobal.com.  The new